Fuel Efficiency a Focus for Ford, Nissan at Auto Show
Ford Motor unveiled the latest model of its best-selling Fusion — a key part of the automaker's growth strategy.
"From the consumer point of view, they have the power of the choice," Mulally says.
"From Ford's point of view, we'll make it on the same production line. So whether you want a petrol, a hybrid, or a plug-in hybrid just like the Focus, then we can match the production to the real demand," he says.
Amid the technology push, some Wall Street analysts have expressed skepticism about Ford's ability to boost profits at the same pace as in the past. Mulally says Ford will grow from around 5.3 million vehicles to around 8 million vehicles.
Hyundai, meanwhile, is experiencing peak sales and production is near capacity in the U.S. John Krafcik, Hyundai Motor America acting president and CEO, says he forecasts small incremental production gains at existing U.S. plants to keep pace with sales.
NissanMotorunveiled its E-NV200, an electric compact van — part of Nissan's strategy to capture market share in the growing electric-car market.
Nissan Motor CEO Carlos Ghosen reiterated his forecast that Nissan would reach 10 percent of industry sales by 2020 with the help of an electric car-focused strategy. “I stick with my forecast: 10 percent of the market in 2020," says Ghosen.