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Celebrity-Promoted Products at the Consumer Electronics Show

Product: BodyMedia
Jillian Michaels roamed the floors of the Sports & Fitness Tech Zone at CES on Tuesday.

Michaels discussed how digitalization plays into fitness and her new partnership with BodyMedia, a company that makes and markets wearable monitors.

The Jillian Michaels 360 degree Weight Loss Navigator is now integrated with BodyMedia’s Fit Core Armband, which provides food logging, a toolkit for weigh- loss support and other data that supports weight loss.