The 2012 World Economic Forum’s annual meeting in Davos, Switzerland.» Read More
This was commissioned as a piece on "surviving’ Davos " – but given the World Economic Forum is basically a week of rubbing shoulders with the world’s wealthiest and most privileged in a luxury Swiss ski resort "surviving" doesn’t seem appropriate.
So let’s run with thriving….
Throw together several thousand CEOs, a bunch of politicians (Presidents and Ministers ideally), and a good spread of single issue NGOs and chill down gently to alpine temperatures.
Occasionally mix them all together in set piece debate, or warm up in a cocktail party and leave to infuse.
It’s been the recipe for Davos for as long as I can remember, and it's regularly described as either a huge waste of time and money, or a useful time out for global decision makers to think about "big picture" issues like climate change, unemployment or the "crisis Du Jour".