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Heard in Davos 2012: Dispatches from the Conference

  Friday, 20 Jan 2012 | 11:37 AM ET

Thriving (and Surviving) in Davos

Posted By: Geoff Cutmore

This was commissioned as a piece on "surviving’ Davos " – but given the World Economic Forum is basically a week of rubbing shoulders with the world’s wealthiest and most privileged in a luxury Swiss ski resort "surviving" doesn’t seem appropriate.

International Monetary Fund Special Adviser Min Zhu, Wipro chairman Azim Premji, Professor of Economics Nouriel Roubini, Time International editor Michael J. Elliott, WPP CEO Sir Martin Sorrell and Ernst & Young CEO and chairman James S. Turley.
Fabrice Coffrini | AFP | Getty Images
International Monetary Fund Special Adviser Min Zhu, Wipro chairman Azim Premji, Professor of Economics Nouriel Roubini, Time International editor Michael J. Elliott, WPP CEO Sir Martin Sorrell and Ernst & Young CEO and chairman James S. Turley.

So let’s run with thriving….

Throw together several thousand CEOs, a bunch of politicians (Presidents and Ministers ideally), and a good spread of single issue NGOs and chill down gently to alpine temperatures.

Occasionally mix them all together in set piece debate, or warm up in a cocktail party and leave to infuse.

It’s been the recipe for Davos for as long as I can remember, and it's regularly described as either a huge waste of time and money, or a useful time out for global decision makers to think about "big picture" issues like climate change, unemployment or the "crisis Du Jour".

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