The headlines in Denver this year may have focused on Tim Tebow, but the Broncos also clearly know how to cash in on its cheer team. The squad’s sponsors include a spa, a tanning resort, a yoga studio, a cosmetic dentist and a uniform company. It was also the only team to sell tickets to a cheerleader talent show, which this year included a meet-and-greet afterward.
In addition to their work on game days, the cheerleaders commit nearly 1,000 hours per year to charities and other events in the Denver area, according to the Broncos. It also has a robust junior cheerleaders program for girls between the ages of six and 14, covering seven months of instruction by team cheerleaders. The program is “designed specifically to promote self-esteem, pride, commitment and discipline,” and offers young girls the chance to perform with the professional squad during a regular season game, both during pre-game warm-ups and at halftime.