CNBC's Carl Quintanilla explains the importance of Apple holding its event at Cupertino's Flint Center for the Performing Arts.
Discussing expectations for Apple's new iPhone and an iWatch, with Walter Mossberg, Re/code co-executive editor.
Former Apple "chief evangelist," Guy Kawasaki, shares his predictions for new Apple products and discusses if he believes Apple is a hardware or software company.
Discussing how Apple's new product pipeline will impact its stock price, with CNBC's Kayla Tausche, and Roger McNamee, Elevation Partners co-founder. McNamee says it's going to a long time for the payments stuff to matter.
Roger McNamee, Elevation Partners co-founder, discusses Apple's product launch. McNamee says Apple is in a unique position to fundamentally change the way people pay for things.
Jeffrey Gundlach, DoubleLine Capital CEO & CIO, discusses the strength of the US dollar, the European economy and Scotland's possible succession from the U.K.
Former Apple CEO John Sculley, explains why he believes mobile payment will be the sleeper at today's Apple event. Sculley says payments could be the game changing product that could change the industry.
CNBC's Carl Quintanilla discusses the expectations for Apple's product pipeline and the important events that have taken place so far this year.
CNBC's Carl Quintanilla runs down the list of what products Apple may launch today, including the buzz about an iWatch.
It isn't an iPhone, according to Jeremy Rosenberg, head of digital at Allison+Partners.
Fred Davis, The Raine Group partner, shares his expectation on Apple's newest hardware and software launch.
Stuart Jeffrey, Nomura Telecom analyst, reveals what he expects to see at Apple's unveiling of its latest products.
Brian Blair, Rosenblatt Securities, discusses what he expects to see when Tim Cook unwraps Apple's latest products. Everyone is going to be focused on the wearable, says Blair.
Tim Seymour, CIO of Triogem Asset Management, says certain sectors in the S&P 500 are still relatively cheap, in particular the technology shares.
Looking ahead to Apple's major event Tuesday, with Max Wolff, Manhattan Venture Partners, and Larry Fishelson, Dynalink.
CNBC contributor Bob Lutz, has a few answers to the many questions about self-driving cars.
CNBC's Phil LeBeau provides insight to developing driverless technology.
CNBC's Phil LeBeau demonstrates how to park a car via your smartphone.
Ahead of Apple's event Tuesday, Re/code reporter Jason Del Rey, and CNBC's Jon Fortt, discuss the future of mobile payments, and Apple's role in the space.
Michael Bidwill, Arizona Cardinals team president and former federal prosecutor, discusses new technology for keeping fans engaged, and the preparations at the Phoenix Cardinals stadium for the next Super Bowl.
Matt Hunter is the senior technology editor at CNBC.com.
Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.
Josh Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.
Mark Berniker is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.
BlackBerry reported disappointing hardware sales, but CEO John Chen said the prospects for the BES12 software business are good.
Citigroup thinks Instagram is now worth about 49 times what Facebook paid for it two years ago, raising the value of the combined company.
The move to normalize relations with Cuba will strengthen the Castro "dictatorship," a former U.S. diplomat says.