Facebook already knows what you "like." It could be near uncovering your desires, too. As Inside Facebook first reported, Facebook might soon supplement its "like" button with a "want" button that could push the site more toward becoming a place for consumption, rather than social connection, and make commerce a mainstay of the site.
Word of mouth is the most powerful way to market any business. In fact, many studies have shown that consumers are more likely to make purchase decisions based on recommendations from people they know than from a brand’s marketing materials. And this is precisely what makes Facebook such a powerful marketing tool.
Watch Mark Zuckerberg and the rest of Facebook top management describe their mission — and why you should invest.