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8. Time Warner (Warner Bros.)

Total ad spending (2002-11): $39.2 Million

In eight of the last 10 years, Warner Bros. has used the Super Bowl to advertise its movies, sometimes buying two spots in a game. Movies advertised during the game include “Batman Begins,” “Starsky & Hutch,” Poseidon,” and “Austin Powers in Goldmember.” Like most Super Bowl ads, there’s no correlation between ad spending and box office success.

Photo: Youtube.com, Courtesy Time Warner