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The 10 Biggest Super Bowl Ad Spenders

Total ad spending (2002-11): $38.8 Million

Hyundai has had an incredible run of late as sales in 2011 broke all its records with more than 645,000 cars sold. The one thing Hyundai didn't do well in 2011 apparently was its Super Bowl ads. The brand bought three spots in last year's game and two of them were ranked the worst by USA Today's Ad Meter. Even a former Super Bowl hero didn't help.