Sometimes leaving stuff out is just as important as getting stuff in.
I was reminded of this recently while judging in the Neal Awards. These awards recognize the best in business-to-business journalism. Many folks don't realize it, but there is a whole world of coverage out there that focuses on specific business niches and industrial sectors.
You'd think articles and videos on topics like lawyering, building materials, meat processing, or veterinary medicine (to name just a few) would be pretty dry. Not really. By and large the entries in this contest were pretty terrific and in some specific cases, moving.