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Erasing the Boundaries

David Streitfeld, New York Times
Monday, 13 Feb 2012 | 1:41 PM ET

In the old days, you listened to music on your iPod while exercising. During an idle moment at the office you might use Google on your MicrosoftWindows PC to search for the latest celebrity implosion. Maybe you would post an update on Facebook. After dinner, you could watch a DVD from Netflix, or sink into a new page-turner that had arrived that day from Amazon.

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That vision, where every company and every device had its separate role, is so 2011.

The biggest tech companiesare no longer content simply to enhance part of your day. They want to erase the boundaries, do what the other big tech companies are doing, and own every waking moment. The new strategy is to build a device, sell it to consumers, and then sell them the content to play on it. And maybe some ads, too. » Read More

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