Erasing the Boundaries

David Streitfeld, New York Times
Monday, 13 Feb 2012 | 1:41 PM ET

In the old days, you listened to music on your iPod while exercising. During an idle moment at the office you might use Google on your MicrosoftWindows PC to search for the latest celebrity implosion. Maybe you would post an update on Facebook. After dinner, you could watch a DVD from Netflix, or sink into a new page-turner that had arrived that day from Amazon.

SelectStock | Agency Collection | Getty Images

That vision, where every company and every device had its separate role, is so 2011.

The biggest tech companiesare no longer content simply to enhance part of your day. They want to erase the boundaries, do what the other big tech companies are doing, and own every waking moment. The new strategy is to build a device, sell it to consumers, and then sell them the content to play on it. And maybe some ads, too. » Read More

  Price   Change %Change


Contact Technology


    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.