I'm at the World Ag Expo in Tulare, California, in the heart of the great Central Valley. As many as 100,000 people are expected to visit this huge outdoor farm show, kicking the tires on all the new machines the big equipment makers have to offer.
We wanted to find out what's new.
Producer Jeff Daniels asked Mitch Kaiser, Marketing Manager for Case IH what the Dutch-based conglomerate was offering farmers in 2012.
What follows may be the longest answer in history.
It runs nearly six minutes.
I'm sure it is jam packed with great stuff, if only I knew what Kaiser was talking about.
Farmers will understand him. The rest of us can only marvel that one man can say so much without pausing a beat...or breathing.
He's good. Very good.
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