Price: $3.99 to $24.99
Available: Summer 2012
No doubt, plenty of toymakers will be using apps to help support and build their brand. One example is Imperial, which is working with TCG, on ROXX, a collectible game likely to appeal to tween boys. The pieces can be collected, traded and played in a few different ways.
Imperial will be facing a lot of competition, as there are quite a number of collectible toys being introduced this year that are targeted to boys. But perhaps ROXX’s online component will help it to stand out.
Kids can scan the actual play pieces they collect and play with them virtually on their iPhones or iPads, or online at ROXXNation.com. The website will serve as a membership platform, where fans can compete with each other or find out about new activities.
It’s a model I’m sure we’ll see repeated often this year.