A package-free, zero-waste grocery store where customers bring their own, reusable containers to fill with local and organic goods? It sounds like a dream for environmentalists, but it’s a real-life business venture for brothers and co-founders Christian and Joseph Lane.
Their store, in.gredients, based in Austin, Texas, comes by its commitment to local food and sustainable practices naturally – Austin is the birthplace of Whole Foods .
But in.gredients is taking the concept further; by giving customers the option to bring in their own containers, or buy them in the store, encouraging a package-free, zero-waste mentality for grocery shoppers. The startup was funded in part by a crowdfundingcampaign on IndieGoGo, online fundraising campaign, which helped raise more than $15,000.