Live Blog: Apple Releases New iPad
1:22 P.M. : Cook is showing Twitter on a Samsung application on Android, versus the iPad application, arguing that the interface is much better. Same for Yelp on Android versus iPad.
1:19 P.M. : Apple says iPad users who own other devices tend to prefer iPad versus ereaders for books, versus consoles for playing games, versus PCs for email.
1:18 P.M. : Cook: when we set out to create the ipad, we set out to create not just a new product, but a new category.
1:17 P.M. : Cook says iPad is the poster child of the post-PC world, and Apple sold more iPads than any single OEM sold PCs.
1:16 P.M. : Tim Cook is back. He says Apple TV is still $99, available next week and you can order today.
1: 15 P.M. : Cue has cued up the movie "Extremely Loud and Incredibly Close."
1:14 P.M. : Cue is demoing photo browsing in Apple TV, and now movies. Apple TV now recommends movies based on what you've already watched.
1:12 P.M. : Eddie Cue is coming up to demo Apple TV (this is an update to the $99 box).
1:11 P.M. : Cook: You can redownload movies and TV shows, now with 1080 pixel support .... And there is a new Apple TV box that supports 1080 pixel.
1:09 P.M. : Cook:The iCloud now has over 100 million customers and it now supports movies.
1:08 P.M. : Cook: Siri demo ... Letting the audience hear Siri from Australia, France, Germany, and today Japan .... It's in iOS 5.1, available today. App store: 585 thousand apps now. A lucky customer in China downloaded the 25 billionth application a few days ago.
1:07 P.M. : Cook: Another key element of a post-PC ecosystem is iOS ... 315 million devices sold total, 62 million were sold just last quarter.
1:04 P.M. : Cook is showing a video on the opening of the Grand Central store in New York City.
1:03 P.M. : Cook: Retail experience most important for post-PC devices.
Cook is showing the Amsterdam store, which had 110 million visitors last quarter.
1:02 P.M. : Cook: iPad is outstripping the wildest of predictions. The momentum has been staggering, 76 percent of revenues came from post PC devices last year.
1:02 P.M. : He's saying Apple has three post-PC products: iPod, iPhone and iPad.
12:59 P.M. : Tim Cook has taken the stage.
12:58 P.M. : One of the things that gets me about Apple events like this is how some of the execs in the front row are chatting animatedly to each other.
Apple is expected to unveil the next generation iPad in San Francisco today.
The new device is likely to have a sharper screen, better camera and possibly an A6 chip, allowing for faster processing.
One of the big questions remaining, however, is when the new Apple iPad will be available for consumers. The last iPad 2 was in stores nine days after the initial announcement.
CNBC technology reporter Jon Fortt will be reporting live from the conference. We will be live blogging throughout the event, so check back here for updated details.