CNN, a unit of Time Warner, and Mashable are in advanced talks that may lead to an acquisition of the social news Web site, three people with knowledge of the talks said.
Mashable, which specializes in stories about technology and social media, could bolster CNN.com, which is one of the most popular news Web sites in the United States. An acquisition of Mashable would make a statement about CNN’s interest in startups and social media.
A blogger for Reuters, Felix Salmon, reported on Sunday night that a CNN acquisition of Mashable could be announced on Tuesday. Early Monday morning, officials at CNN denied that an announcement would be made on Tuesday and declined to comment on the potential acquisition; a spokeswoman for Mashable also declined to comment.