You show up at a bar, wait in line and finally make it past security, only to find that the place is wall-to-wall people. The worst part? None of them are your type.
But Ben Silbert, the founder of Bar & Club Stats, a software startup, is on a mission to take the guesswork out of going out.
“Time is precious. Why waste it at a bar or club that you don’t want to be at,” says Silbert.
He partnered with a technology company to offer clubs the BCS ID scanner software. It clips onto a bouncer's iPhone or iPod and reads the barcode or magnetic strip on a driver’s license to extract four pieces of data from a patron's ID: gender, age, zip code and time of entry. The patron remains anonymous — no names or addresses are retrieved from the ID card.
The information goes to the company’s database where it is aggregated and analyzed. Right now it is only available to bars and to marketers, but the soon-to-launch app will help patrons determine where they want to be, before they even get there. It also enables bar owners to get a better understanding of who their patrons are.