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Internet Explorer Gets Dissed by ... Microsoft?

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Published: Monday, 19 Mar 2012 | 12:52 PM ET
thompson_cadie_2010_100.jpg By:

Technology Editor, CNBC.com

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Microsoft

Microsoft's latest ad for Internet Explorer 9 is, well, interesting.

The ad, titled "The Browser You Loved to Hate," makes fun of Internet Explorer's somewhat tarnished reputation as a less than user-friendly web browser.

But while trying to be funny and convincing in its latest ad spot, Microsoft comes off as a bit harsh.

The main character in the one-minute ad is a boy named George who is seeing a psychologist because of his obsession with removing the Internet Explorer browser from other people's computers.

At one point, George is stealing people's computers in the library while screaming "The only thing it's good for at all is downloading other browsers." (Dang Microsoft, burn!)

George, however, recovers from his weird IE obsession when IE9 is released, because according to George, the browser is finally good.

While I usually applaud companies for owning up to bad products or services, this ad seems a little harsh and unfortunately, unconvincing. But go ahead and check out the video for yourself, below.

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Microsoft's latest ad for Internet Explorer 9 is, well, interesting, to say the least.
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Contact Technology

  • Editor of CNBC.com's Tech Section, always plugged in and yet also wireless.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and author of CNBC.com's "Media Money" blog.

  • Fortt is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau and contributes to "Tech Check" on CNBC.com.