A Putting Green at 30,000 Feet
By: Darren Booth
Air New Zealand today concluded a rather unique and fun promotional event where passengers had the opportunity to win prizes by participating in a “30,000-foot in-flight putting challenge.”
During the past five days, passengers on select Auckland to Queenstown flights were invited to putt for prizes in celebration of the airline’s partnership with the inaugural New Zealand PGA Pro-Am Championship golf tournament scheduled to take place March 29 to April 1, 2012.
The grand prize winner will receive a VIP trip for two to watch the final day of the pro-am championship, including flights, hotel accommodation and a brand new set of custom-fitted Callaway RAZR clubs.
Citing it as a world-first onboard entertainment event, Air New Zealand's Head of Sponsorship, James Gibson, said, “We can't wait for customers to get a slice of the NZ PGA action, before they even set foot on the ground in Queenstown, by taking part in some fun mid-air putting.”
Air New Zealand is known for it’s light-hearted and fun approach to everything from safety videos to commercial advertising, so being the industry’s first by placing a putting green down the aisle of an aircraft comes as no surprise.
The winner will be announced tomorrow and the airline set up a live leaderboard, which currently shows a three-way tie at the top.
