Paramount is releasing the movie in 2,600 US locations, including previews on 300 screens last night that drew lines. Hollywood.com’s Paul Dergarabedian tells me the movie’s expected to gross between $30 million and $35 million its first five days. The studio’s goal — lure original fans plus a new generation of moviegoers, teen girls in particular.
But the real opportunity may be overseas – Fox is releasing the movie in over 100 countries. Expectations are particularly high for the film’s performance in China and Russia. In both countries Titanic 3-D will be available on more than 10 times the screens as the original film was. The number of theaters has exploded, and the fact that the film’s in 3-D means theaters offer something that can’t be pirated.
Titanic may have massive built-in awareness, but it does face some challenges at the box office. It’s up against Hunger Games, which continues to draw crowds. Plus, the movie is over three hours long, which means theaters can’t play it as many times as regular length films, which are often half as long.
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