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Apple

Few brand comeback stories are as legendary as that of Apple. The computer company experienced a positive consumer response in the 1980s, but floundered in the 1990s and saw its market value plummet. That changed in 1997, when Steve Jobs, the ousted co-founder of the company, returned in an advisory capacity.

After some Machiavellian maneuvering, he become the new CEO and set about restructuring the ailing brand. Under his supervision, Apple shifted its focus from computers to mobile devices, and produced such popular products as the iMac, the iPod, the iPhone and the iPad. From that point, the company earned annual profits of more than $1 billion. In July 2011, it was reported that Apple actually had more cash on hand than the U.S. government.

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