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Yes, You Can Learn to Be More Charismatic

Olivia Fox Cabane|Author, "The Charisma Myth"
Tuesday, 10 Apr 2012 | 1:38 PM ET

GUEST AUTHOR BLOG: Debunking the Charisma Myth by Olivia Fox Cabane author of "The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism."

Marilyn Monroe wanted to prove a point. It was a sunny summer day in New York City, 1955. with a reporter in tow, Marilyn walked down into Grand Central terminal. Not a single person noticed her as she stood waiting for the subway, then boarded the train.

The Charisma Myth
Source: Amazon.com
The Charisma Myth

When she resurfaced onto the busy New York sidewalk, she decided to turn on her magic.

There were no grand gestures—she just “fluffed up her hair, and struck a pose.” with this simple shift, she suddenly became magnetic. An aura of magic seemed to ripple out from her, and everything stopped. Time stood still, as did the people around her, who blinked in amazement as they suddenly recognized the star standing in their midst.

Contrary to popular belief, people are not simply born charismatic— innately magnetic from birth.

Even for the most magnetic superstar, charisma can be present one moment and absent the next. If charisma were an inherent attribute, charismatic people would always be captivating, and that’s actually not the case. When she wanted to go unnoticed, Marilyn Monroe could “turn off” her charisma as if she were flipping a switch. To turn her charisma back on, she simply changed her body language.

Charisma has come under the scrutiny of sociologists, psychologists, and cognitive and behavioral scientists. Thanks to such research, we now understand charisma as a set of behaviors, rather than an inherent personal quality.

Have you ever had the experience of feeling totally confident, master of a situation? A moment when people seemed impressed by you—even just one moment of the people around you going “wow!” we don’t necessarily think of these experiences as charisma, or consider ourselves charismatic, because we assume that charismatic people are magnetic every instant of every day. They aren’t.

Like many other social skills, charismatic behaviors are most often learned early in life. People usually don’t consciously realize they are learning them. They’re just trying new behaviors, seeing the results, and refining them. Eventually, the behaviors become instinctive.

Countless well-known charismatic figures worked hard to gain their charisma, increasing it step by step. But because we come to know them at the peak of their charisma, it can be hard to believe these superstars weren’t always so impressive.

Former Apple CEO Steve Jobs , considered one of the most charismatic leaders of the decade, did not start out that way. In fact, if you watch his earliest presentations, you’ll see that he came across as bashful and awkward, or veering from overly dramatic to downright nerdy. Jobs painstakingly acquired charisma over the years, and you can see the gradual improvement in his public appearances.

When we first meet someone, we instinctively assess whether that person is a potential friend or foe and whether they have the power to enact those intentions. Power and intentions are what we’re aiming to assess. “Could you move mountains for me? And would you care to do so?” to answer the first question, we try to assess how much power he or she has. To answer the second question, we try to assess how much he or she likes us. When you meet a charismatic person, you get the impression that they have a lot of power and they like you a lot.

The equation that produces charisma is actually fairly simple. All you have to do is give the impression that you possess both high power and high warmth, since charismatic behaviors project a combination of these two qualities. “Fight or flight?” is the power question. “Friend or foe?” is the warmth question.

A final dimension underlies both of these qualities: presence. When people describe their experience of seeing charisma in action, whether they met Colin Powell, Condoleezza rice, or the Dalai Lama, they often mention the individual’s extraordinary “presence.”

Presence is the single most requested aspect of charisma when I’m coaching executives. They want to increase their executive presence or boardroom presence. And they’re right to focus on it: presence turns out to be the real core component of charisma, the foundation upon which all else is built. When you’re with a charismatic master—take Bill Clinton, for example—you not only feel his power and a sense of warm engagement, you also feel that he’s completely here with you, in this moment. Present.

Email me at bullishonbooks@cnbc.comAnd follow me on Twitter @BullishonBooks

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