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Facebook's Strategy to Crush Google?

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Published: Thursday, 12 Apr 2012 | 11:03 AM ET
By: CNBC.com
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Mark Zuckerberg

Facebook's long-term business strategy should be to crush Google. That's the plan from an anonymous "internet marketing insider" who has published an e-book on Amazon.com.

One of the ways the company should plan to achieve this, according to this anonymous author, is to form a partnership with Microsoft and incorporate their search engine, Bing, into the social networking site, thereby decreasing Google's dominance.

The e-book predicts "Microsoft stops funding billions in losses for Bing and swaps Bing to Facebook for more Facebook stock."

The e-book's thesis may get some attention within the business community, former portfolio manager and capital markets editor, Gary Kaminsky said.

Facebook declined to comment on the e-book and its content.

email: tech@cnbc.com

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Facebook's long-term business strategy should be to crush Google. That's the plan from an anonymous "Internet Marketing Insider" who has published an e-book on Amazon.com.
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Contact Technology

  • Editor of CNBC.com's Tech Section, always plugged in and yet also wireless.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and author of CNBC.com's "Media Money" blog.

  • Fortt is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau and contributes to "Tech Check" on CNBC.com.