The chief contributors to investors’ positive views are that sales will grow as consumer confidence rebounds; that people buying new homes, or just moving, will buy new mattresses for their new residence; and, in a new wrinkle, new types of mattresses that promise an enhanced quality of sleep over that from old-fashioned, box-spring mattress, are gaining in popularity.
There has been particularly strong sales growth over the past quarter, according to industry trade group International Sleep Products Association, which reported that year-over-year unit sales rose 17.5 percent in February, 16.6 percent in January, and 6.9 percent in December, after a relatively sleepy 2011 performance.
The new-home/new-mattress link is such a big sales driver for the industry that Goldman Sachs classifies mattress-makers as part of the building products industry.
As for the appeal of new types of mattresses in lieu of box-spring ones, a new-found view on the importance of sleep in aiding health is building, especially among well-heeled baby boomers. As a result, more people are springing for $8,000-plus, all-inclusive “sleep systems” as they promise a more comfortable night’s sleep.
Tempur-Pedic International, for example, which has some of the highest-priced sleep systems, reported its sales increased 28 percent to $1.4 billion in 2011.
Industry representatives say mattresses should be considered “investments,” since an individual sleeps fully a third of his life and a quality mattress should last eight to 10 years.
Mattresses with a new approach to catching quality Zs don’t rely on springs for support, and they have proved especially attractive to buyers. They include Tempur-Pedic’s viscoelastic memory foam mattress and Select Comfort’s air-chamber mattresses. The latter come with remote controls allowing bed mates to dial in the firmness they want on their own side.
Goldman Sachs said in a March 30 research note that mattress sales are “healthy (with) year-over-year gains in both units and average selling price. The increase in selling price is being driven by unit-share gains for the non-inner-spring category. Pricing is likely to remain healthy as non-inner-spring unit share expands, helped by new product introductions.”
Serta, the second-largest mattress-maker, and Simmons, another big player, are privately held.
Here are four stocks of mattress makers in inverse order of their share-price gains this year:
Company profile: Sealy, with a market value of $243 million, is the world’s largest mattress manufacturer. Its products are sold under the Sealy, Sealy Posturepedic, Stearns & Foster, Bassett, TrueForm, SpringFree, and RightTouch brand names through 2,900 retailers.
Investor takeaway: Its shares are up 28 percent this year, but have a three-year, average annual decline of 7.6 percent. Analysts give its shares seven “hold” ratings, according to a survey of analysts by Standard & Poor’s. Sales rose 1 percent in 2011, over the prior year, including a fourth-quarter decline of 9.2 percent. S&P has its shares rated “hold,” and said that the company “is losing market share due to a shift toward foam-based beds and away from inner-spring mattresses.”
3. Select Comfort
Company profile: Select Comfort , with a market value of $2 billion, manufactures and retails air beds and other sleep-related products such as foundations, frames, and pillows. It sells mattresses priced from $699 to $4,400 online and through its chain of 380 Sleep Number stores.
Investor takeaway: Its shares are up 57 percent this year and have a three-year, average annual return of 248 percent and are now trading at $34.40, just under its 52-week high. Analysts give its shares four “buy” ratings, two “buy/holds,” and two “holds,” according to a survey of analysts by S&P.
On Friday, Wedbush Securities reiterated its “outperform” rating on its shares in a research note, but raised its price target to $39 from $36. Its analysts wrote: “Given the backdrop of continued secular growth trends in the specialty mattress industry, Select Comfort is the clear market leader of air chamber mattress technology. We believe the company has significant market share gain opportunity as it continues to raise brand awareness through a successful marketing program emphasizing personalized comfort and unique product, as well as a return to new square footage growth with successful off-mall stores. These initiatives are driving increased store productivity and driving cash flow with its attractive model.”
Select Comfort is expected to report first-quarter results Thursday. Analysts expect earnings of 84 cents per share, up nearly 24 percent over last year, and revenue of $233 million, a 21 percent gain.
2. Tempur-Pedic International
Company profile: Tempur-Pedic International , with a market value of $6 billion, makes premium viscoelastic foam (rather than spring) mattresses, pillows, and other sleep-system products that can sell for over $8,000. In an effort to capture both ends of the mattress market, the company recently introduced a lower-priced product line called “Simplicity,” and it estimates the market for beds costing between $1,000 and $2,000 is equal to that for beds costing more than $2,000.
Investor takeaway: Its shares are up 64 percent this year and have a three-year, average annual return of 113 percent. Analysts give its shares seven “buy” ratings, three “buy/holds,” and four “holds,” according to a survey of analysts by S&P.
Goldman Sachs has a “neutral” rating on its shares and a $90 price target, which is a 5 percent premium to the current price, while S&P has it rated “buy,” also with the same $90 target price. The company is scheduled to report earnings Thursday, and analysts expect 84 cents per share, up nearly 24 percent from a year earlier, while sales are estimated to rise 18 percent to $384 million.
1. Mattress Firm Holding
Company profile: Mattress Firm Holding, with a market value of $1.5 billion, is a specialty retailer of mattresses and related products and accessories in the U.S. It operated 729 stores at the end of January. The company acquired a competitor, the Mattress Giant chain, for $47 million two weeks ago. Mattress Firm’s CEO told CNBC recently that his company is taking market share in a “fragmented industry” and wants to expand from its current 1,000 stores to 2,500, both organically and through acquisitions.
Investor takeaway: Its shares are up 92 percent this year to $45.45. The company’s initial public offering was in November 2011 and, since then, its shares are up 135 percent. Last week, Mattress Firm said earnings in the three months through January was $17 million, or 56 cents per share. The company said it expects sales of $1.03 billion to $1.06 billion in the current fiscal year, well above analysts’ average estimate of $880 million. It expects to earn $1.40 per share to $1.48 per share, while analysts expect $1.36 per share.
Last week, Barclay’s Capital increased its target price on the stock to $59 from $40 after the fourth-quarter results, saying it remains impressed by the company’s execution of its growth strategy as indicated by its 24.8 percent same-store growth in the fourth quarter, which indicates it’s well-positioned for market-share gains.
Additional News: Mattress Firm Plans King-Sized Expansion: CEO
Additional Views: Why Cramer Likes Select Comfort Over Tempur-Pedic
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