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Is Google Interested in Buying Pinterest?

Friday, 20 Apr 2012 | 2:59 PM ET
Pinterest
Source: Pinterest.com
Pinterest

Ever since Facebook's purchase of Instagram, there's been a lot of speculation about how other tech giants would react.

One of the most popular theories floating around out there, of course, involves Google: Will it sweep in and try to snatch up Pinterest. It seems that Google's VP of corporate development, David Lawee, has also given this some thought.

Lawee, who handles Google's mergers and acquisitions, said that one of Google's biggest problems is video discovery, according to Business Insider.

"If you look at what we're rooted in, it's kind of obvious what we're looking for. ... The most challenging problem we have right now is discovery of video, that's the most challenging problem on the web. Social is one enabler, tagging is one enabler," Lawee told Business Insider.

Pinterest, a social site where people can "pin" their photos and video, might be able to help Google out with this problem. Pinterest is a good resource to discover content, including YouTube and Vimeo videos.

Lawee acknowledged that Pinterest was a useful way of finding new content, according to the report, calling Pinterest "a phenomenon that's extraordinary."

email: tech@cnbc.com

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