Is Google Interested in Buying Pinterest?

Friday, 20 Apr 2012 | 2:59 PM ET
Source: Pinterest.com

Ever since Facebook's purchase of Instagram, there's been a lot of speculation about how other tech giants would react.

One of the most popular theories floating around out there, of course, involves Google: Will it sweep in and try to snatch up Pinterest. It seems that Google's VP of corporate development, David Lawee, has also given this some thought.

Lawee, who handles Google's mergers and acquisitions, said that one of Google's biggest problems is video discovery, according to Business Insider.

"If you look at what we're rooted in, it's kind of obvious what we're looking for. ... The most challenging problem we have right now is discovery of video, that's the most challenging problem on the web. Social is one enabler, tagging is one enabler," Lawee told Business Insider.

Pinterest, a social site where people can "pin" their photos and video, might be able to help Google out with this problem. Pinterest is a good resource to discover content, including YouTube and Vimeo videos.

Lawee acknowledged that Pinterest was a useful way of finding new content, according to the report, calling Pinterest "a phenomenon that's extraordinary."

email: tech@cnbc.com

  Price   Change %Change


Contact Technology


    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.