Adobe CEO Narayen: CS6 Software to Attract New Customers

Monday, 23 Apr 2012 | 12:32 PM ET
Adobe's headquarters in San Jose, California.
Adobe's headquarters in San Jose, California.

Adobe Systems hopes to capture a new generation of creative professionals with the release of its latest software package, Shantanu Narayen, Adobe Systems president and chief executive, said on CNBC's "Squawk on the Street."

Adobe announced the release of Creative Suite 6 (CS6), which includes Photoshop and Illustrator, earlier Monday. The latest software will be available through Adobe's Creative Cloud for a monthly subscription fee, starting at $50 for customers who sign up for a year. Previous Creative Suite versions were not available via the cloud.

"We are reimagining the entire creative process, delivering brand new applications with CS6, new application and new creative services and the whole goal is to attract the next generation of creative professionals," Narayen said on CNBC.

Adobe CEO on Cloud Computing
Shantanu Narayen, Adobe Systems president and CEO, provides an inside look at its creative cloud initiative and the advantages of providing customers affordable access to new Adobe apps, with CNBC Jon Fortt.

The company expects to attract a new set of customers, including those who create content for the web, applications and mobile devices.

CS6 will also be available as a packaged unit, with prices ranging from $275, for the most basic upgrade, to $2,599 for the "Master Collection."

Adobe expects the new release of CS6 via cloud to prove net positive for the company in 12 to 18 months, Narayen said.

"We certainly think this is going to be accrete to the company, both in terms of attracting new customers and the existing customers. In addition to offering this entire creative cloud I think it allows us to offer new services," Narayen said on CNBC.

email: tech@cnbc.com

  Price   Change %Change


Contact Technology


    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.