Walk into the BMW Beijing Huadebao Auto showroom and you quickly see why China has become a huge focus for the German luxury automaker.
The top-selling BMW dealership in Beijing is 4 floors, 40,000 thousand square feet centered around the idea of ultimate customer service.
Among the amenities at the dealership:
- A game room with pool and foosball tables.
- 2 movie screening rooms
- A cafe serving coffee, tea and snacks
- A VIP lounge for select customers picked by the dealership.
The dealership is a template oh what BMW hopes to replicate around China as it moves quickly to keep up with the country's growing demand for luxury cars. In fact, this year BMW will open (on average) a new dealership every week in China.
To put BMW's growth in China in perspective, consider this: in the first quarter the German automaker sold more vehicles in China than in the United States.