If the goal of Internet companies' “New Front” presentations is to convince advertisers that it’s easy to buy online video ads, AOL’s presentation aims to show that it’s creating an online complement to TV ads.
In a speech to hundreds of advertisers, CEO Tim Armstrong announced that AOL is launching the “AOL On Network” to bring all of AOL’s videos under one umbrella. It’s 14 content channels that reach nearly 57 million viewers on various brand sites. AOL is clearly chasing the $7 billion in online video spending expected in the U.S. by 2015, according to eMarketer.