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Is Amazon Gunning for Home Depot, Rivals?

Sick and tired of going to one of those giant stores for tools, or nails? Amazon is counting on it!

The e-tailer launched a new beta site, AmazonSupply.com this week, in an attempt to win some of the lucrative home improvement market.

The site offers a wide range of products from nuts and bolts to trash cans.

Is Amazon about to steamroll the competition?

“Anybody who’s gotten in Amazon’s way in the past has gotten hurt,” says trader Mike Murphy.

He sees no reason the same doesn’t happen again.

“Granger already got hit,” he says. “But I think there are other names that you can look at from the short side.”

“I expect Fastenal could take a hit. And I’m going to reassess Home Depot. That too could come under a lot of pressure.”




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Trader disclosure: On April 24, 2012 , the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Brian Kelly is long QQQ CALLS AND PUTS; Karen Finerman is long AAPL; Karen Finerman is short AAPL CALLS; Karen Finerman is long BAC; Karen Finerman is long WMT; Karen Finerman is long TGT; Karen Finerman is long RIMM; Karen Finerman is long HPQ; Karen Finerman is short SPY; Karen Finerman is short MDY; Karen Finerman is short IWM; Joe Terranova is long VRTS; Joe Terranova is long MCD; Joe Terranova is long NXPI; Joe Terranova is long JPM; Joe Terranova is long JOY; Joe Terranova is long HPQ; Joe Terranova is long LQD; Mike Murphy is long AAPL; Mike Murphy is long JPM; Mike Murphy is long INTC; Mike Murphy is long ANF; Mike Murphy is long SBUX; Mike Murphy is long FCX; Mike Murphy is long PHM; Mike Murphy is long MCD; Mike Murphy is long BRCM; Mike Murphy is long CAT

For Mike Khouw
Nothing to disclose

For Dan Berenbaum
Nothing to Disclose:
The Primary Analyst (including his/her household) does not have a financial interest in the securities of the subject company(ies), nor does MKM Partners LLC habitually deal as principal in transactions in the securities referred to herein (or other instruments related thereto), including positions and transactions contrary to any recommendations contained herein held by the research analyst/household. The Firm has not engaged in transactions with issuers identified in the report. MKM Partners LLC does not make a market in the subject company(ies). The subject company(ies) is(are) not currently, nor for the past 12 months was(were), a client(s) of the Firm. The research analyst does not serve as an officer, director or advisory board member of the company(ies) and receives no compensation from it(them).

For Karen Hotlhouse
I, Karen Holthouse, certify that (1) the views expressed in this report accurately reflect my personal views about all of the subject companies and securities and (2) no part of my compensation was, is or will be directly or indirectly related to the specific recommendations or views expressed in this report.

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