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10. Rajon Rondo (#9), Celtics

With the 10th best selling NBA jersey, the Boston Celtics’ #9 is one of the fastest-rising young guards in the league. At the age of 26, three-time All-Star Rajon Rondo led the league in assists over this past season and has endorsed brands including Red Bull, Nike, iRenew, and 2K Sports.

Photo: Getty Images