Did you know the second biggest online retailer in the world is Staples ?
Keith Goddard, Capital Advisors calls Staples the little Amazon and he thinks it has as much potential as its larger rival.
But he says Staples is a much better value.
“This is a stock that trades at 10 times earnings, 10 times free cash flow and offers a dividend yield of 2.8%.”
“Compare that to Amazon which trades at 70 times earnings and 40 times cash flow and no dividend,” he says.
And he adds that with only 40% of Staple's sales coming from online there's a lot of room to grow.
Also, Staples is every bit as fast as Amazon. "Staples can reach 95% of the North American population within one day," says Goddard.
It’s compelling, adds Fast Money trader Guy Adami. It’s worth a look.
* You can find our conversation with Keith Goddard about 4 minutes into this video.
Got something to to say? Send us an e-mail at email@example.com and your comment might be posted on the Rapid Recap. If you'd prefer to make a comment, but not have it published on our Web site, send those e-mails to firstname.lastname@example.org.
Trader disclosure: On Apr 26, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Jon Najarian is long DECK; Jon Najarian is long EXPE; Tim Seymour is long AAPL; Tim Seymour is long BAC; TIm Seymour is long CSCO; Brian Kelly is long SPY; Brian Kelly is long USG; Brian Kelly is long IWM; Guy Adami is long C; Guy Adami is long GS; Guy Adami is long INTC; Guy Adami is long AGU; Guy Adami is long MSFT; Guy Adami is long NUE; Guy Adami is long BTU; Keith McCullough is long GLD; Keith McCullough is long XLU
For Keith Goddard
Keith Goddard is long SPLS
Keith Goddard is long AMZN
For Peter Nesvold
Nothing to disclose
For Michael Pachter
Wedbush Securities makes a market in the securities of NFLX
CNBC.com with wires.