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Splunk Seeks Patterns in ‘Every Step You Take’ Online: CEO

Tuesday, 1 May 2012 | 12:31 PM ET

Splunk seeks patterns in the clouds of data generated by every person who looks at a website, uses a modem or cellphone, or even one who has a heart pacemaker implanted, CEO Godfrey Sullivan told CNBC Tuesday.

Woman using laptop in internet cafe
Howard Kingsnorth | Photodisc | Getty Images
Woman using laptop in internet cafe

"In the digital world, every step you take on a website is recorded," he said in an interview on CNBC's "Squawk on the Street." That information can be "ingested and indexed so you can understand customer trends, product trends, how your information technology system is working. There’s a lot of information data to be gathered and then [customers] can analyze that for patterns."

Life hasn't been dramatically different for the company since its highly successful initial public offering on the Nasdaq about two weeks ago, said Sullivan, a former Appleexecutive who became Splunk CEO in 2008.

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"Our job is to run this thing for the long term. It's about building a global brand," he said, noting that with more than 3,700 customers in 75 countries, "staying ahead is about having the best products."

As for future acquisitions, Sullivan noted that several years ago the company bought "some applications that run on top of the Splunk engine, and that's an example of some of the acquisitions we can make.


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