Sir Richard Branson founder and chairman of Virgin was selected for his book, "Screw Business as Usual."
In his book, Branson makes the case that corporations need to step up to the plate to join with governments and charity organizations to help solve the world's greatest problems.
You can click here to hear the entire interview with Sir Branson.
This morning's other recipient Burton Malkiel, the former chairman of the Economics Department at Princeton University and the author of the classic, "A Random Walk Down Wall Street" - first published in 1973 and now in its 10th edition.
Malkiel's main lesson in his book was that you can't time the market - a lesson he maintains is as relative now as it was when he first wrote the book. He says his research proves that all too often the individual investor buys high and sells low - and you know that's the big investment no-no!
You can click here to hear the entire interviewand to hear where Malkiel says you should put your money - including the one ETF fund he says belongs in your portfolio.
Tomorrow on Squawk Box:
- Ben Mezrich author of, "The Accidental Billionaires: The Founding of Facebook"
- James Surowiecki author of, "The Wisdom of Crowds"
- Timothy Ferriss author of, "The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich"
- Michael Lewis author of, "Liar's Poker", "The Big Short" and "Boomerang: Travels in the New Third World"