Google's YouTube is going after major brand advertisers with a number of announcements that cement its commitment to original, premium content.
YouTube is calling its presentation to advertisers "Brandcast," and revealed new content and new shows.
The company says that by the end of July there will be 25 hours of new original content on YouTube each day.
YouTube is partnering with the US Olympic Committee for a "Team USA" channel sponsored by AT&T. The channel won't compete with NBCUniversal's live broadcasts of sporting events, but will run original content about Olympians, instruction from coaches, and historical footage.
The website also announced an original channel about women, called WIGS (youtube.com/wigs) with stars including Jennifer Garner and America Ferrera, and the film makers behind the likes of "Black Swan" and "Risky Business". Another channel from Tribeca Enterprises, the company behind Tribeca Film Festival and Maker Studios will be called "The Picture Show."
In its push to draw more ad dollars, YouTube revealed its access to the hardest-to-reach demographic - men 18-to-34. The company says that group now spends more time streaming video than watching TV, one third visit YouTube multiple times a day, half subscribe to a YouTube channel, and two thirds shared videos in the past week.
This fits into YouTube's strategyto compete more with TV - which I tackle in my special airing at 9pm on Monday the 7th: "Stay Tuned: The Future of TV."
(*Note: CNBC and NBC Universal are both owned by parent company Comcast)