Why should vodka have all the fun?
Flavored vodkashave been popular for years, but now flavored whiskies are gaining ground. In the first quarter of this year, flavored whiskies were the fastest-growing spirits type in the U.S., rising 154.8 percent in Nielsen channels, according to Shanken News Daily.
The trend also helped Jim Beam, who has gotten a boost from its Red Stag brand. Beam posted a better-than-expected quarterly profit on Thursday.
In interview with CNBC’s “Squawk Box,” Beam President and CEO Matt Shattock, said there is a strong flavor trend across many categories in the food and beverage business right now, and he credits this trend for some of the strength in the company’s bourbon sales.