GO
Loading...

Domino’s New Pizza Changes the Game

Domino’s pizza landed on the trader radar after the company introduced a new product that could be a game changer.

Domino’s just announced plans to offer pizza made with gluten free crust.

According to the National Foundation for Celiac Awareness, 18 million people are classified as gluten-sensitive and suffer gastrointestinal distress if they consume gluten.

What does this development mean for the bottom line – and for shares? Don’t make a move until you check out our interview with Domino’s CEO Patrick Doyle.

Watch the video now!

* It's worth noting that Domino's cautions that its new pie isn't for anyone with severe gluten intolerance, otherwise known as celiac disease.

Since the gluten-free pizzas will be prepared and baked in kitchens that also cook standard pizzas, people whose symptoms are triggered by cross-contamination should steer clear.




______________________________________________________
Got something to to say? Send us an e-mail at fastmoney-web@cnbc.com and your comment might be posted on the Rapid Recap. If you'd prefer to make a comment, but not have it published on our Web site, send those e-mails to fastmoney@cnbc.com.


Trader disclosure: On May 7, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Karen Finerman is long AAPL; Karen Finerman is short AAPL; Karen Finerman is long BAC; Karen Finerman is long JPM; Karen Finerman is long NFLX; Karen Finerman is long WMT; Karen Finerman is long TGT; Karen Finerman is long RIMM; Karen Finerman is long HPQ; Karen Finerman is long DIS; Karen Finerman is short SPY; Karen Finerman is short IWM; Karen Finerman is short MDX; Guy Adami is long C; Guy Adami is long GS; Guy Adami is long INTC; Guy Adami is long AGU; Guy Adami is long MSFT; Guy Adami is long NUE; Guy Adami is long BTU; Steve Grasso is long ASTM; Steve Grasso is long AVAV; Steve Grasso is long BA; Steve Grasso is long D; Steve Grasso is long FRO; Steve Grasso is long LNG; Steve Grasso is long MHY; Steve Grasso is long NUAN; Steve Grasso is long MO; Jon Najarian is long MAKO; Jon Najarian is long RAX; Jon Najarian is long WYNN; Jon Najarian is long call spreads AAPL; Jon Najarian is long call spreads CIEN; Jon Najarian is long call spreads GS; Jon Najarian is long call spreads FFIV; Jon Najarian is long call spreads FIO; Jon Najarian is long call spreads NFLX; Jon Najarian is long call spreads AH; Jon Najarian is long call CIGX; Jon Najarian is long call CBOE; Jon Najarian is long call CME ; Jon Najarian is long call DDMG; Scott Nations is long SPY; Scott Nations is long C; Scott Nations is long BAC; Scott Nations is long HSII

CNBC.com with wires

Symbol
Price
 
Change
%Change
DPZ
---

Contact Fast Money

  • Showtimes

    Halftime Report - Weekdays 12p ET
    Fast Money - Weekdays 5p ET

Halftime Report