Do not establish the precedent of providing quarterly earnings guidance. While you must of course protect competitively sensitive information, communicate as proactively and transparently as possible about your strategic goals and operational performance metrics as well as how you track your own progress and performance against both.
2) Whatever the ultimate valuation of Facebook, it will be one of the most sought after equities in the world.
A lot of people are now counting on your performance. Beyond risk-tolerant venture capitalists, risk-averse pension funds and 401ks will now own your stock. Expect a lot more questions about how you make decisions.
Many of these questions will be driven by current headlines and conventional wisdom, but they are nevertheless legitimate. Your new owners want to understand how you lead and how you evaluate choices.
Answering them will encourage longer-term holdings.
3) Be patient.
No one knows more about Facebook, or has more riding on its performance, than you. That won't stop what will quickly seem to be endless commentary, scrutiny, suggestions, questions and sometimes, criticisms. Some of it will be thoughtful, some ignorant, some well-intended and some malicious. Be open to what makes sense and try to ignore the rest.
You have come very far, very fast and the sky is still the limit.
You represent all that is right about our economy, our markets, our nation. In the midst of all the pressure and expectations, hold onto who you are and what you do best. We are all rooting for you.
Ms. Fiorina is the former Chairman and CEO of Hewlett-Packard and a contributor to CNBC. She has served on the Boards of Cisco, Kellogg, Merck and Taiwan National Semi-Conductor. She is currently Chairman of Good 360, the largest on-line product donation marketplace in the world.