A titan in the global financial services industry, Morgan Stanley lately has been busy cementing its reputation as the go-to lead underwriter for high-profile IPOs, particularly in the social media space. In 2011, the firm led the market debuts of LinkedIn, Groupon, and Zygna. It also led Google's 2004 IPO. According to Dealogic, Morgan Stanley was the top underwriter in U.S.-listed Internet IPOs in 2011.
Headquarters: New York
Relationship to Facebook
As lead underwriter for the largest-ever Internet IPO, Morgan Stanley is positioned to rake in the lion's share of fees. It also positions the company to take the lead in Facebook's future debt offerings or acquisitions. This could be the beginning of a beautiful friendship.