AP-CNBC Facebook IPO Poll — Complete Results & Analysis
3. Measuring the Prospect of Social Profits
About half of Americans (51 percent) say Facebook stock would be a good investment, while 31 percent say it would not.
- Of those who own stocks, bonds or mutual funds, 54 percent say Facebook would be a good investment, while 34 percent say it would not. That’s similar to non-investors: 51 percent of non-investors consider it a good investment.
- Active investors (those who have changed their holdings in the past month) are 4 percent more likely than other investors to say it would not be a good investment.
- Those under age 35 are most apt to say Facebook shares would be a good investment (59 percent), followed by baby boomers (55 percent), then seniors, (39 percent).
- A sizable share, however, just aren’t sure, as 17 percent say they don’t know how Facebook will turn out as a public company.
4. Rating Facebook's Staying Power Against the Next Tech Newcomers
Once again, the public is divided. Forty-three percent say they think the social networking leader will be successful over the long term; 46 percent believe it will fade away as new companies come along.
- Investors are more optimistic than others about the company’s long-term prospects. 48 percent think it will be successful in the long run compared with 42 percent of non-investors.
- There’s a sharp divide on this question among users and non-users of the site. Fifty-one percent of users see it as a long-term success versus just 35 percent among non-users.
- Although they are generally more positive about the company, younger adults are no more apt than their older counterparts to expect Facebook’s long-term success; 51 percent think it will fade.