AP-CNBC Facebook IPO Poll — Complete Results & Analysis

7. The Question of Valuation

Half of Americans (50 percent) say a Facebook valuation of nearly one hundred billion dollars, larger than Ford and Kraft but smaller than Google and Coca-Cola, would be too high.

• A third of respondents (32 percent) said $100 billion would be a fair value, while 3 percent believe such a valuation is below Facebook’s real worth.
• Those who invest in the stock market are more likely than those who do not to say Facebook would be overvalued: 58 percent compared with 45 percent of non-investors.
• Among active investors, or those who have made changes in their holdings in the last month, 62 percent say they think Facebook will be overvalued, 27 percent think it will be fairly priced, and 5 percent believe it will be undervalued.

8. Assessing Facebook's Market Penetration

A majority of Americans say they have a Facebook page (56 percent), up from 48 percent in a Gallup/USA Today poll last fall.

• About 3 in 10 say they use Facebook every day.
• Younger adults are the heaviest users, with a third (32 percent) of those under age 35 saying they visit Facebook several times a day. Most in this age group (55 percent) report using Facebook daily.
• Among senior citizens, 73 percent do not have a Facebook page, and 47 percent of baby boomers say they don’t have one.

9. The Privacy Issue