AP-CNBC Facebook IPO Poll — Complete Results & Analysis
Very few people who use Facebook say they trust the site with their personal information.
- Just 13 percent say they trust Facebook completely or a lot to keep their personal information private.
- A large majority (59 percent) say they have little or no faith in the company to protect their privacy.
10. Why People Stay Away From the Social Network
Among those who do not have a Facebook page, 35 percent said they simply lack interest in it, preferring to spend their time on other activities.
- Twenty-two percent avoid it because they think it’s a bad thing, inappropriate, or not for people their age.
- Another 21 percent said they are not on Facebook because of computer issues; the same percentage of people opt out due to privacy concerns.
- Demographic breakdowns of those who do not use Facebook are very similar to the results in Question #8.
11. The Outlook for E-Commerce
Most Americans, 54 percent, say they would not feel safe purchasing goods and services like clothing or travel on Facebook.
- Just eight percent of adults and 12 percent of all Facebook users say they would feel safe making purchases of goods and services like clothing or travel on the site.
- Even among the site’s most frequent users — those who use it multiple times a day —half say they would not feel safe making purchases through the site.
- Among those who do not currently use the site, nearly half, 44 percent, say they would not feel safe making such a purchase.