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Confidence Lacking in Zuckerberg as Corporate Steward

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Published: Tuesday, 15 May 2012 | 12:05 AM ET

Whether these young people are active investors or not might also influence their view of Zuckerberg: Forty-two percent of active investors (people who have made changes to their holding in the past month) said they have a positive impression of him, whereas only 14 percent of those polled view him unfavorably.

Those who don’t like Zuckerberg had a difficult time explaining why. Respondents did not cite his age, temperament, or reputation as significantly affecting his ability to run the company.

This lack of opinion may be better interpreted as a more lenient, “wait-and-see” approach being taken by most Americans. After all, the soon-to-be largest IPO in U.S. history was a company launched in a dorm room. How many other IPO roadshowswere started with a CEO wearing a hoodie?

“The hoodie doesn’t bother me too much. He is staying true to himself,” said JoAnne Farrell, 30, a web designer at a San Francisco e-commerce firm. “He is in a league of his own when you compare him to other tech CEOs.”

Facebook is expected to price after the bell on Thursday, May 17 and will begin trading on the Nasdaq on Friday, May 18 under the symbol FB.

-By CNBC's Jennifer Leigh Parker
@jparker741

-Associated Press contributed to this post.

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Despite the fever-pitch hype over Facebook’s IPO, confidence in the company’s chief executive as a steward of the public tech giant is lacking.
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