Carolyn One-Shoulder Gown: $550
AnnTaylor,the women’s retailer that’s been around for nearly 60 years, began offering bridal gowns in 2006.
With 15 to 20 new gowns each year, the company says it has something for every body type at a great price. In sizes 00 to 18, they’re fashioned from silk, chiffon, cotton and lace, and sold online for $550 to $950 this season.
The gowns are feminine, romantic and modern, says Ann Taylor style director Andrew Taylor.
“Brides get an elegant, chic, fashion-inspired modern gown at an incredible price and incredible quality,” Taylor said.
The gowns have sold well, says Taylor, without releasing sales data.
“The business has done very well and it’s growing every year,” he says.