A few years ago, I attended a military recruitment session with NASCAR driver Ryan Newman, who is sponsored by the U.S. Army. Many had criticized the sponsorship as a waste of money, but Newman and an Army official told me that day that the numbers actually made sense.
I took their word for it.
Fast forward to this week. On Thursday, an amendment attached to the $608 billion defense bill that prohibits every sports sponsorship from the U.S. military, was passed by the House Appropriations Committee.