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Lions Gate: Strategy for Summer

Shares of Lions Gate, bounced back Thursday after dropping more than 6.5% due to an unexpected quarterly loss.

Fiscal fourth quarter revenue, however, jumped 71%, helped by The Hunger Games.

It's worth noting The Hunger Games was released on March 23, therefore only one week of the film's box office gross was factored into the studio's fourth quarter results, with the remainder going towards the current quarter.

All of the costs associated with marketing the movie, which are estimated at more than $50 million, were absorbed during the fourth quarter.

So, what’s the company’s strategy and what’s in the pipeline for the summer?

Find out from Lions Gate vice chairman Michael Burns. Watch the video now!




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