Lesson: Embrace unconventional research, even if it seems far-fetched at first
Taubman might never have become as massively successful as he is today had he not entertained the idea of building shopping malls instead of shopping centers. Only by giving attention to unconventional analysis and out of the box ideas did he achieve his success.
Although you may not be able to operate on the same scale as Taubman, the takeaway is the same. Don’t dismiss unconventional research until you’ve examined it thoroughly. Occasionally, what appears to be far-fetched at first may in fact be the genesis of a new way of thinking.