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Jason Jones

As co-founder of Bungie, Jones was a key figure in bringing the "Halo" franchise to life. That series has sold more than 40 million games since 2001, and when "Halo 3" was released in 2007 it was the biggest consumer-product launch ever.

Jones is the key creative person at the company, and except for his leadership in the developers’ movement to break Microsoft’s domination of the industry, he tends to avoid the public eye. These days, Bungie has a 10-year publishing deal with Activision — one that likely came at a premium after EA acquired the rights to West and Zampella's next franchise, according to the Los Angeles Times.

Photo: Bungie Video | Youtube