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An Apology to My Readers

The upside of Internet is that it gives a voice to millions of people that otherwise might not have a platform. In this case I used Twitter to crowd source a story about the real people affected by the NBA lockout. I got hundreds of responses from ballboys to ushers who chose to share their very personal stories. I tried to verify all stories by peppering people with questions to test their knowledge. The downside of Twitter is that the voice can hide behind a wall of anonymity.

The escort story made the cut because I thought it was different. As you can see in the published exchange I went back and forth with "Tim" in an attempt to ascertain whether his story was genuine. Feeling satisfied that the answers seemed real, we included it in the story.

He duped me. Shame on me. I apologize to my readers.

As a result I will do fewer stories on the real life impact of big events which I do think the public enjoys.

There will always be people out there who want their 15 minutes of fame and not really care how they get there.

Questions? Comments? SportsBiz@cnbc.com

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