According to aJobvite surveyreleased in November, 10.2 million of Americans found jobs on LinkedIn while 18.4 million Americans found jobs on Facebook.
"That is a powerful statistic for BranchOut. The world is changing,” Marini said.
Over the past two years, BranchOut has attracted about 25 million registered users and is currently adding new users at a rate of three per second, Marini said.
Although Marini points to explosive growth numbers, the latest data posted byAppData, a website that tracks traffic for Facebook applications, shows that BranchOut peaked in the period of April 27-29 with a total 13.9 million monthly average users but has lost 10.4 million monthly average users in the last 30 days.
This coincides with a survey released by Reuters last week that found the 34 percent of Facebook users were spending less time on the site than six months ago.
Despite LinkedIn's own recent troubles, including the recent security breach that involved millions of users' passwords, the company said it does not view BranchOut as a threat in the job networking space.
“We know there are a number of these apps that have tried to leverage the Facebook platform for professional networking. It doesn’t appear that any of them have gotten a significant amount of traction," LinkedIn’s spokesman Hani Durzy said.
Marini said his company isn't trying to compete with LinkedIn. In fact, he said, he sees LinkedIn as a complementary business, not a direct competitor, and credits LinkedIn for BranchOut's revenue model.
Whereas LinkedIn focuses on the top 10 percent of the global workforce, BranchOut targets millennials and aims to focus outside of just white-collar jobs, Marini said.