Zombie bullets was the brainchild of Hornady president Steve Hornady, who is a fan of zombie movies and TV shows, company spokesman Everett Deger told local news outlet CBS Detroit. “This is probably one of the only [product] launches that we’ve seen when people who are not in the hunting and shooting industry will go out and purchase this,” he told CBS Detroit.
The marketing has been a boon to Hornady, which this week won a People’s Telly Award for its “Zombie Max” video about a man in a fight with the undead who was prepared for the Zombie Apocalypse with Hornady ammunition.
Interested in testing the bullets? Hornady is sponsoring “Zombies in the Heartland – Pandemic 2012” later this month in Grand Island, Neb. The three-day shooting match gives enthusiasts a chance to test their skills against a variety of Zombie targets.
And if you can’t make it to the Zombie hunt?
“We sell Zombie targets,” said Ramsey Outdoor’s Murray. "The paper targets are very popular. And we have a plastic cast one that oozes liquid when you hit it. We don’t sell as many of those because they’re kind of expensive. But they're good targets.”
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